How to Create and Sell Information Products

There is no question that one of the fastest growth industries is the creation and marketing of learning content products. The so called information products or advice industry. If you’re not already selling an information product as part of your business you are already falling behind!

But there’s one problem. How to create and sell information products effectively and efficiently?

After all if you are going to add learning content products to your product mix you need to know how to create them effectively and efficiently. And most importantly — repeatedly. In this article I’m going to introduce you to creating and selling information products. This is a short article so I’m somewhat limited to an introduction.

The first thing you need to know is that a learning content product is not a sales product. They tend to be longer and more complex. They have a different focus and purpose. And the process for one will not work for the other. That’s why you have writers and copywriters. Would you want to pay and then read a book like War and Peace that was just a revamped advertising copy for a games manufacturer? Probably not.

Secondly you need to realize that you need a formal product development system for creating information products. One of the best consists of nine principle steps in two sections.

The first section defines your product line and consists of:

1. Decide who is your customer

2. Determine their problem or other motivator.

3. Systematize a solution to that problem.

4. Plan out the products needed.

The second section then creates an actual product:

1. Prepare a detailed design of the product (aka an outline)

2. Review and revise the detailed design.

3. Create the product itself.

4. Review and revise the product.

5. Prepare the product for sale (aka format or publish)

Of course once you’ve created the product you need to actually sell the product. This is made much easier by the above system. By starting with your customer and then developing a product line based around a system which solves one of their current problems you’ve almost ensured that your audience will buy. After all, you are solving one of their key motivators with your product. You’ve solved a current problem they are experiencing.

That means you have motivated buyers waiting for your product. All you need to do is find them and show them what you have for them. The result will be people who are lining up to buy your product.

How To Create Best Selling Information Products Online

The possibility for you to turn your strengths and knowledge into a cash dispenser is quite realistic and here is why. To create information products for other consumers can be a highly rewarding job and hobby. If you answer yes to any of the following questions, you just might be in luck of being a proud product creator & owner.

Do you have an interest in something to which you can provide others with valuable information? Is your particular area of interest profitable? With the information you hold do other people want to learn what you have to teach?

To build and create a successful informational product the information must be of value and if the demand is there for people wanting to learn what you can teach, you have just found a great spot to start making some money online.

There are currently countless ways to create informational materials online for consumers within your niche. Two popular routes which are most commonly taken are video recordings or the creation of an e-book. To write a quality e-book you must have some writing skills behind you, find your strengths; are you more of a visual presenter? If so develop some videos instead of writing it all down.

Quick tip for writers: The information product must be providing the informative value whilst keeping the readers interested and complete.

When creating your products do not develop them with little heart, customers want to know your worth their time & money, you must prove your worth as an authority figure in developing niche specific information products. That is where you will get recognized. So ask yourself can you write a top notch quality product onto a document only using words? If your skills in grammar etc are not the best I suggest you continue researching and learning how to best create an informational resources & e-books. There are many reasons why, first off, the organization of the e-book is important, if the readers feel confused and abandoned. They will stop reading the product and most likely refuse to purchase another informational resource from you. This is what you do not want as an e-book creator.

Reasons Why You Should Create and Sell Information Products Online

If you’ve been into Internet marketing for a while, you would know how popular information products are in this niche. Many top Internet marketers rely on selling their eBooks and reports that teach their customers about Internet marketing and how they can become successful with it. You can find information products, though, on every imaginable subject, so the field is wide open. You can also find plenty of info products on topics such as “dating tips” and “dessert recipes,” as well as thousands of others. The Internet has always been about information and the hunger for it is growing with time. Let’s explore a few of the top reasons why creating and selling your own information products is a good idea.

The smartest thing you can do is make the effort to build a list, and from that you can reap powerful rewards down the line. The real money, and all ‘gurus’ will tell you, is in the backend of your product list, and that is another excellent benefit for email marketing. You can and should begin with a lower priced front end product, and then you build a list. Now, you’ve got a solid buyer’s list to which you can sell another eBook that costs $30 – and a good percentage of them will buy from you since they already know what kind of quality you offer. The strategy is simple really, and all you will doing is moving people along and offering buyers a higher ticket item later on down the road. You save time, money and effort when you deal with information products because you don’t have to pay postage to ship them or have a storage facility to maintain them. Unlike other types of businesses, you won’t have these costs eating away at your profits month after month. With digital downloads, everyone gets what they want -you can deliver the products cost-free and customers don’t have to wait to receive them!

Don’t forget what might be the biggest benefit, which is the freedom that successful internet marketers enjoy. This is a business that allows you to set up your life any way you want to, from your location to your daily schedule. Once you start selling your own products and take it to the next level, you’ll see that there’s no business like the info product business. You can literally achieve much more than what other professionals would take years to get in a traditional job. This can put you in charge of your own life and accomplishments, which is hard to beat.

In general, the business of selling information products can be very profitable and satisfying. You just need to focus on giving value to your customers and deliver targeted information they can use. If you do this, your business will soon be established and you’ll gain a growing customer base. So go ahead, invest in your first info product if you haven’t yet; you’ll thank yourself in the long run.

Best Marketplace for Information Products Online

There are so many people looking for information that an entire new industry has sprung into action these last few years. It is now possible to build a profitable online business creating and selling information products.

So what are information products?

Very briefly for this article, information products are delivered in different formats such as:

Ebooks – Usually PDF files formatted to look like a real book, but with fewer pages. A typical eBook is between 70 and 100 pages, but can be a lot less, or a lot more. Ebooks can sell for anything from a few dollars to hundreds. A price point of $67 or $97 is not unusual.

Special Reports – As with ebooks, special reports are normally supplied as PDF files, but they tend to be much shorter. typically 5-10 pages. Special reports are usually focused on answering a single problem or teaching a specific method for something and have a lot less fluff and filler than ebooks often do.

White papers – Sometimes the answer to a question can be contained in a page or two – a list of resources, for example.

Videos – with the ease of use of hand held video cameras such as the Flip, and screen capture programs it is very easy now to produce short videos to answer people’s questions. Buyers seem to like video products and are often willing to pay a premium price for them.

Audio – spoken word information products – often called podcasts – are popular with people who regularly use MP3 players and Smartphones as they allow folks to learn while on the move. Sometimes it is quite easy to simply read out an article or short report into a program like Audacity to make an audio info product that will sell well.

Membership sites – When information can be delivered over time, in installments, it can be very profitable to do so from within a membership site. This gives the vendor an ongoing income from subscription fees as well as a frequent opportunity to offer members other offers.

For someone who might never have written more than a casual letter or a high school report, writing information products does not sound like something to be considered as a business! But when we get down to the basics of what constitutes information, and avoid any online marketing jargon, it’s not so scary! Let’s just think of ‘Googling’ which is simply people searching online for some kind of information!

When we do a Google search we are almost always trying to find an answer to a question. Some of those questions can be answered very easily, but sometimes we have a problem that is too complicated for a simple answer

Some people might take the time to pursue some more extensive research but there are apparently more people who prefer to buy a ready-made solution

The more urgent the problem, the more they are willing to pay for an answer.

The difference between online and offline information products is that offline everyone has a view as to how much a ‘book’ or a ‘magazine’ is worth and will rarely pay more than the accepted norm. Online, however, it is the information that is valued, and not so much the delivery vehicle. So people will often pay a lot more for an answer to a pressing need online that they will offline.

Creating your own information products has one very big advantage. When you sell it, you determine the price and you keep all the profits. And as the cost of creating, producing and supplying digitally downloadable info products is virtually nil,the potential profits can be enormous. You can literally start a real business but with no overheads.

In addition to sales you make yourself, you also have the chance to attract and recruit other people to sell on your behalf. In internet marketing these people are called affiliates. They will promote your product to their lists, and be responsible for any advertising costs they incur. You simply pay them a commission for each sale they make.

Typically, you will pay them 50% – 75% of the sales price, which sounds like a lot, but consider the sale one you wouldn’t have otherwise had, and it has cost you nothing. You may ‘only’ make 25%, but that 25% is 100% profit. It is a great deal!

Some product writers prefer to offer their product as a free gift in exchange for an email address because building an email list is a very important part of internet marketing… if you already have a list of a few hundred people to announce a new product to, you don’t have to start a new launch from scratch every time you have a new information product to sell!

It should be a part of all marketers’ routine to actually create free information products to attract subscribers.

An online marketer who creates information products is providing a valuable service because although most any information can be found for free on the internet it takes time and dedication to find it, compile it and present it in a clear and understandable manner.

While it’s true that affiliate marketers can earn as much as 50 to 75% commissions selling information products, creating and selling your own products is the best way to secure personal success into the future.