How to Create and Sell Information Products

There is no question that one of the fastest growth industries is the creation and marketing of learning content products. The so called information products or advice industry. If you’re not already selling an information product as part of your business you are already falling behind!

But there’s one problem. How to create and sell information products effectively and efficiently?

After all if you are going to add learning content products to your product mix you need to know how to create them effectively and efficiently. And most importantly — repeatedly. In this article I’m going to introduce you to creating and selling information products. This is a short article so I’m somewhat limited to an introduction.

The first thing you need to know is that a learning content product is not a sales product. They tend to be longer and more complex. They have a different focus and purpose. And the process for one will not work for the other. That’s why you have writers and copywriters. Would you want to pay and then read a book like War and Peace that was just a revamped advertising copy for a games manufacturer? Probably not.

Secondly you need to realize that you need a formal product development system for creating information products. One of the best consists of nine principle steps in two sections.

The first section defines your product line and consists of:

1. Decide who is your customer

2. Determine their problem or other motivator.

3. Systematize a solution to that problem.

4. Plan out the products needed.

The second section then creates an actual product:

1. Prepare a detailed design of the product (aka an outline)

2. Review and revise the detailed design.

3. Create the product itself.

4. Review and revise the product.

5. Prepare the product for sale (aka format or publish)

Of course once you’ve created the product you need to actually sell the product. This is made much easier by the above system. By starting with your customer and then developing a product line based around a system which solves one of their current problems you’ve almost ensured that your audience will buy. After all, you are solving one of their key motivators with your product. You’ve solved a current problem they are experiencing.

That means you have motivated buyers waiting for your product. All you need to do is find them and show them what you have for them. The result will be people who are lining up to buy your product.