Best Marketplace for Information Products Online

There are so many people looking for information that an entire new industry has sprung into action these last few years. It is now possible to build a profitable online business creating and selling information products.

So what are information products?

Very briefly for this article, information products are delivered in different formats such as:

Ebooks – Usually PDF files formatted to look like a real book, but with fewer pages. A typical eBook is between 70 and 100 pages, but can be a lot less, or a lot more. Ebooks can sell for anything from a few dollars to hundreds. A price point of $67 or $97 is not unusual.

Special Reports – As with ebooks, special reports are normally supplied as PDF files, but they tend to be much shorter. typically 5-10 pages. Special reports are usually focused on answering a single problem or teaching a specific method for something and have a lot less fluff and filler than ebooks often do.

White papers – Sometimes the answer to a question can be contained in a page or two – a list of resources, for example.

Videos – with the ease of use of hand held video cameras such as the Flip, and screen capture programs it is very easy now to produce short videos to answer people’s questions. Buyers seem to like video products and are often willing to pay a premium price for them.

Audio – spoken word information products – often called podcasts – are popular with people who regularly use MP3 players and Smartphones as they allow folks to learn while on the move. Sometimes it is quite easy to simply read out an article or short report into a program like Audacity to make an audio info product that will sell well.

Membership sites – When information can be delivered over time, in installments, it can be very profitable to do so from within a membership site. This gives the vendor an ongoing income from subscription fees as well as a frequent opportunity to offer members other offers.

For someone who might never have written more than a casual letter or a high school report, writing information products does not sound like something to be considered as a business! But when we get down to the basics of what constitutes information, and avoid any online marketing jargon, it’s not so scary! Let’s just think of ‘Googling’ which is simply people searching online for some kind of information!

When we do a Google search we are almost always trying to find an answer to a question. Some of those questions can be answered very easily, but sometimes we have a problem that is too complicated for a simple answer

Some people might take the time to pursue some more extensive research but there are apparently more people who prefer to buy a ready-made solution

The more urgent the problem, the more they are willing to pay for an answer.

The difference between online and offline information products is that offline everyone has a view as to how much a ‘book’ or a ‘magazine’ is worth and will rarely pay more than the accepted norm. Online, however, it is the information that is valued, and not so much the delivery vehicle. So people will often pay a lot more for an answer to a pressing need online that they will offline.

Creating your own information products has one very big advantage. When you sell it, you determine the price and you keep all the profits. And as the cost of creating, producing and supplying digitally downloadable info products is virtually nil,the potential profits can be enormous. You can literally start a real business but with no overheads.

In addition to sales you make yourself, you also have the chance to attract and recruit other people to sell on your behalf. In internet marketing these people are called affiliates. They will promote your product to their lists, and be responsible for any advertising costs they incur. You simply pay them a commission for each sale they make.

Typically, you will pay them 50% – 75% of the sales price, which sounds like a lot, but consider the sale one you wouldn’t have otherwise had, and it has cost you nothing. You may ‘only’ make 25%, but that 25% is 100% profit. It is a great deal!

Some product writers prefer to offer their product as a free gift in exchange for an email address because building an email list is a very important part of internet marketing… if you already have a list of a few hundred people to announce a new product to, you don’t have to start a new launch from scratch every time you have a new information product to sell!

It should be a part of all marketers’ routine to actually create free information products to attract subscribers.

An online marketer who creates information products is providing a valuable service because although most any information can be found for free on the internet it takes time and dedication to find it, compile it and present it in a clear and understandable manner.

While it’s true that affiliate marketers can earn as much as 50 to 75% commissions selling information products, creating and selling your own products is the best way to secure personal success into the future.