Creating and Promoting Your Own Information Product

Anyone who has been doing internet marketing for awhile knows how many information products get sold each day. It’s an extremely lucrative business, especially if you sell high quality products that work. People just can’t get enough of info products that teach tell how to do stuff. So why not grab a piece of this pie yourself?

The easiest way to get started, is to create a product around something you are passionate about. Perhaps it’s a hobby that you are really good at. Like to play the guitar? Then maybe you can create an eBook teaching new guitar players how to play. Are you successful with the ladies? Then maybe you can create a product around online dating. There are tons of niche markets out there. You just need to tap into one of them with your own expertise.

To ensure that you are creating a high quality product, make sure you do the proper research beforehand. To start, create a mindmap to think about what topics you are going to include in your product. Then go on relevant forums and find out what problems people are having in your niche. Once you have a list of problems and issues, do some more research and find the solutions to these problems. Once you do this, you will have a high quality info product that people will want to buy.

What’s nice about creating information products is that they are really easy to promote. You could try SEO and try to get your product page to rank well in the organic search rankings. Using techniques like article marketing, blog commenting, and other link building strategies is really not that tough. It just requires a little bit of extra work on your part.

If you are not afraid of creating videos, make sure to do so as well. A well produced video can attract lots of traffic and make your product that much more attractive to buy. Then by putting it on a high trafficked site like YouTube, you are exposing your product to thousands of eyeballs.

You can also promote your products using paid traffic like Google AdWords. By buying traffic for relevant keywords to your product, you can get lots of targeted visitors visiting your page. As long as your product page converts well, you should be able to make a nice profit using paid traffic.

The key to selling information products, is to make sure your product is extremely high quality. There’s a lot of junk out there, so make sure your own product stands apart from the rest. If you do this, and market your product well, you should end up with a very lucrative business.

7 Marketing Ideas For An Information Product

If you are getting started in marketing, and you want to promote an information product, there are many different tactics you can use. In many cases, providing information related to the product for free can help to generate an interest in the product, and there are numerous ways to go about doing just that, especially online. However, depending on your product, it may even make sense to use some of the more traditional, offline methods. Below you will find 7 marketing ideas you can use.

1. Article Marketing

One of the true staples of online marketing is article marketing. This is where you write informative articles related to the topic of the product you are promoting and distribute them online. You submit these articles to directories, where they can be picked up by other sites and distributed around the web. Along with each article, you would include your promotional link.

2. Video Marketing

This is very similar to article marketing, but instead of writing articles you create informative videos. These videos are then uploaded to video sharing sites where people can see them, and where webmasters can embed the video in other pages, helping to distribute your information around the web. With this technique, you’ll want to have a promotional link at the video sharing site, and you’ll want to promote your link within the video so anyone watching on another site will still see your link.

3. Online Radio / Podcast

Similar again to the two techniques above, here you are creating an audio presentation that provides information related to the product you are promoting. You can either broadcast it as a radio type show, allowing live participation with the recording available after, or you can simply record your presentation and make it available through podcast directories. Either way, you’ll want to have promotional links at the site and mention the link during your presentation in case someone is listening at another site.

4. Forum Marketing

In this technique, you are not writing articles, creating videos, or recording audio. Instead, what you are doing is participating in a forum where people are discussing topics related to the product you are promoting. Participate by asking and/or answering questions as well as engaging in discussions at the site. Your promotional link should be in your signature, and you shouldn’t mention it directly. In other words, don’t do anything overtly promotional or you may be banned as a spammer.

5. Create an E-zine / Newsletter

This is a technique that can be done either online or offline. What you would do is create an e-zine or newsletter type of publication which you can distribute either through email or regular mail, providing information related to your product. You will, of course, include your promotional links in the publication.

6. Post Fliers

With that, we move into offline techniques. Depending on your budget and the type of product, these can be very effective. For this, what you do is print an informational flier that describes the benefits of your product, and then tells how to get more information or how to purchase the product. Having a link printed on strips that can be torn off can work well for this.

7. Promotional Items

Another offline technique is to create and distribute promotional items. Things such as pens or notepads work well for promoting online products because they tend to get passed around and left in places where many people will see them beyond the person who originally received the product. Print your promotional link and a very brief description on the item, then give them out to anyone and everyone.

5 Reasons Why Selling Information Products Is Better Than Physical Products

Here are the 5 main reasons to why selling information products will lead to a much more stress free life than selling physical products. Information products are usually digital and so this provides a whole host of key benefits.

1. Information products are very inexpensive to make, you really only need to put in your effort, time and have access to a standard computer and internet connection. Physical products can be very costly to produce as you have to manufacture and design a prototype, then order in bulk with potentially very high upfront costs.

2. Information products can be made as digital products. Digital products are made of light! So you can never run out of them and there are no expensive warehouse costs that you would have if you had bulky physical products. They are also way more greener and friendlier to the planet

3. Digital products can be downloaded and accessed immediately. Therefore no shipping costs or handling fees for your customer. You don’t have to worry about fulfilling orders either!

4. The mark up on information products can be extremely high compared to physical products. This is because the cost to produce is so low. For a high demand information product you could be looking at 1000% or more mark ups

5. You can give away digital products as a way to generate rapport and trust with your future customers and build a high quality list of prospects. This is often just too costly with physical products

With the current economic climate and reluctance of banks to lend money, it is very difficult to get started with a business that sells physical products. You can get started selling information products, whether they are your own or someone else’s completely for free, all you need is an computer and internet connection!

How to Create Informational Products That Make Money

Creating learning content products can be the most profitable method of making money on the internet. For that matter it can be quite profitable in the bricks and mortar world as well. But there’s one problem.

How can you create information products that make money consistently?

In this article I’m going to give you seven tips to help you create learning content products that will make you money.

1. Always start with the customer and their motivators. Everything you do — from the product itself to the marketing of the product — needs to be focused on a targeted customer. You need to spend time determining who your customer is and what motivates them. Knowing your client and their motivations is the most important way you can ensure your information product will sell.

2. Focus your products on solving one problem for your customer. Your solution will most likely solve many problems your customer has. Cool. But your customer doesn’t care. All they care about it that it will solve the one problem they have. Everything you do must focus on that one problem and solving it.

3. If you’re writing a book, an eBook or using a script — write like you talk not like you write. It really doesn’t matter what type of learning content product you are creating you most likely are going to have to write the content. When you do write like you speak. Most people write using an artificial voice that frankly sounds silly when spoken aloud. You’re not trying to pass high school English any more. Just write like you speak. You and your audience will be happier with the result.

4. Either teach or sell, don’t try to do both! I don’t know how many times I’ve run into entrepreneurs who haven’t gotten this message. People do not want to be sold. They want to buy. They especially do not like to be told they are about to be taught when you are intending to sell them. Basic honesty rules. If you’re going to teach, teach. Don’t try to sell other products. Don’t try to sell services. Just teach. Trust your customers — if you produce a good product they will buy other products from you.

5. Don’t underestimate the time and effort involved in producing a quality learning content product. One of the worst mistakes a manager can make is to try to negotiate how long a product will take to make. It will take the length of time it will take. Accept it. If you want a quality product you need to spend the time and the effort. There is no free lunch.

6. Don’t underestimate the value of marketing. Making money with information products needs only three things. Know who your client is. Create a quality product that meets their motivating needs or desires. Put your product in front of your customer and focus their attention on it. The problem is getting your product in front of your customer while they’re still paying attention. That’s marketing’s job. It takes effort, skill and luck.

7. Keep it simple. Your customers are very busy. They have information flying at them from all angles. Constantly! They can only spend a small amount of energy understanding your learning content. Help them to understand your solution. Keep it simple. Your customers will reward you by buying more of your product. And that’s how you’ll really make money with your informational products.